The idea of creating a Tarot deck as a collab with Tauta was our answer to a clear strategic brand need: How can we access new markets with more accessible products that preserve the crafty magic of the brand? We collaborated with 9 young female artists from Colombia to reimagine the 22 major arcana of Tarot of Marseilles, each illustration was inspired by different Colombian archetypes and pop culture. We manufactured it with the help of independent local workshops with the same craftsmanship and detail that have defined Tauta’s work throughout the years.
ZAMBOES IN THIS PROJECT
Client Founder María Claudia Lorez
Creative and Art Director Camilo Gallón Zapata
Strategy and Project Management Daniel Upegui Londoño
Artists Silvana Perdomo, María Camila Ramírez, Luisa Castellanos, Princesa Marín, Isabel Gómez Machado, Herikita con K, Angélica Liv & Alejandra Balaguera.
Photography Departamento de Arte
Craft / Manufacture Multimpresos
Video Max Ortega
Web development La Erre